Stube HEMAT Multiplication in Lampung

Social media is an inseparable thing to those who live in the digital information era, from opening their eyes in the morning until time for bed, accessing social media becomes an inseparable activity to meet their information, entertainment, spiritual, sports, business needs, etc. Social media has positive and negative impacts on its users, whether they are content viewers or those involved as creators on Youtube, Facebook, Instagram, or Tiktok. Nowadays, social media has become an addiction for many people. Positively, it is not just a medium to express and actualize one's abilities, but to make money if one can manage and produce interesting content. Creativity and the ability to innovate in expressing ideas are the keys to the success of a social media content creator to get a good response from netizens.

The Multiplicator of Stube-HEMAT Lampung responded to the opportunities by providing a discussion with the theme 'Creativity and Innovation in Creating Content on Social Media.' The discussion at Pondok Diakonia GKSBS Batanghari was attended by 30 participants consisting of church youth, students, and university students (Saturday, September 25, 2021) The expectations from this discussion are;first, participants can understand the techniques of creating interesting content. Second, participants are encouraged to become creative and innovative youths/students in presenting content. Third, participants are motivated to become content creators which produce videos as performance and guidance.

During the discussion, Yulia Budi Sarahmawati, a facilitator from social media content creators facilitated the participants. She said that social media is very important in her life because it can be a tool to convey information to many people. In this discussion, participants learned how to create a good, interesting, and creative content using a video editor application. After that, they were challenged to make videos in five different areas of interest, such as music, agriculture and animal husbandry, design, multimedia, and culinary arts. The participants' video explained what, who, where, for whom, and how, in the form of interviews, narratives, and drama. The facilitator assessed the videos of each group, and she admitted that almost all participants had talent and ability to create content.

This training encouraged participants to become digital creators who produce wise content, through innovative videos or appreciative writings. Even though it is hard to make videos contain performance and guidance, they possibly bring changes in social existence, spiritual, intellectual, political, and economic to be better. (YYD).