Empowerment for Micro, Small & Medium Enterprises of fishermen's wives in Tileng, Girisubo

By: Daniel.          

The series of Marine Economy activities of Stube HEMAT Yogyakarta also includes community empowerment, as a follow up after students gain new insights about Indonesia's marine potential and its challenges of the coast of Yogyakarta. The community empowerment done is through digital marketing learning and the use of social media, for the fishermen's wives in Nanas, Tileng, Girisubo, Gunungkidul, DIY (Saturday, 13/05/2023).

They have started to process marine products into fish floss, nuggets, and tuna meatballs. All are the catches from south coast with port of Sadeng as the center. However, the marketing area is still in local sub-district and they want to market the product more widely but do not know what steps to take. In this case, Stube HEMAT Yogyakarta comes to share knowledge and helps them.

To strengthen the digital marketing capacity, Kresensia Risna Efrieno from Stube HEMAT Yogyakarta team who has Empowerment Communication study background, revealed that the development of the internet is very fast even reaching remote villages and information spreads massively.  On the other hand, the community is required to be adaptive to implement new habits quickly and practical, including the presence of digital platforms through social media as the places to interact with various age segment, even they can never be separated. It is a marketing or promotional opportunity for a brand or product using digital media or internet to attract potential customers widely, quickly, and precisely. Social media is an alternative way to participate, interact, sharing quickly market or promote products, and it is not impossible that the product will be very quickly spread widely and the sales increase.

The next session with Yonatan Pristiaji Nugroho, an Accounting Economics student, mapped what social media and what social media widely used by people as the target consumers, whether through WhatsApp, Facebook, Tiktok or other social media. This mentoring also trains participants to make videos containing explanations of their products, displaying interesting product photos, how to take pictures and determine supporting words or captions that attract buyers, and when the right time for promotional posts.

The activity continued, the Stube HEMAT Yogyakarta team changed to learn to make tuna floss, a product of local fishermen's wives. The ingredients needed include fresh tuna, cooking oil, brown sugar, salt, coriander, ginger, garlic, onion, tamarind, lemongrass and orange leaves. The stages are (1) clean the fish with no head, then steam it until well-cooked and take out the fish bone and crush it until smooth, (2) grind herbs and spices and mix all ingredients and fry for approximately 45 minutes, (3) drain from oil using a spinner for better results, (4) after cooling, put in packs of 50 grams at a price of 10-20 thousand per piece.

This activity is a transfer of knowledge between Stube HEMAT Yogyakarta and fishermen's wives as MSME actors to increase capacity, especially capturing new opportunities in business. Even though from the village, they can still reach wider marketing because of communication technology. Let's explore the digital marketing so that products will be better known.***