Students Become Entrepreneurial Owners? Yes, They Can!

Saturday, 25 May 2024
by Trustha Rembaka

       

 

One indicator of a developed country is that 14% of the population are entrepreneurs, whereas in Indonesia it is still below 4% (data from the Central Bureau of Statistics - BPS 2023). This requires efforts to encourage economic revival and the emergence of job opportunities, where students must also play a role in increasing the percentage of entrepreneurs in Indonesia. Among students themselves, there are several post-college options, such as civil servants, office employees, entrepreneurs, or continuing their studies.

In line with the above reality, Indonesia's Global Entrepreneurship Index (GEI) is ranked 75th out of 132 countries in the world. GEI itself is one of the parameters of the entrepreneurial ecosystem in a country, which measures community attitudes, resources, and infrastructure that form the entrepreneurial ecosystem in a country. There are 14 aspects measured, namely perception of opportunities (opportunity perception), skills in building a startup (startup skills), risk acceptance, networking, cultural support, opportunities to start a startup (opportunity perception), technology absorption, human capital, competition, product innovation, process innovation, high growth, internationalization and capital risk (risk capital).

In addition, the interesting findings of the Global Entrepreneurship Monitor (GEM), a survey-based research team on entrepreneurship around the world, regarding the Adult Population Survey, GEM provides an analysis of the characteristics, motivations, and ambitions of individuals starting businesses, and social attitudes towards entrepreneurship, namely that women entrepreneurs need to get more support. Experts in 37 of 48 countries rated social support for women as unsatisfactory, but 28 of 48 countries rated women entrepreneurs' access to resources as good. Another finding is the fear of failure for prospective entrepreneurs in creating new start-ups, especially women. At least two in five adults saw a good opportunity but did not start a business because they were afraid that it would fail, which appears in 35 out of 45 countries, including women who saw a good opportunity in business but did not want to start because they were afraid of failure.

 

 

Regarding the key point of women and entrepreneurship, Stube HEMAT Yogyakarta together with students had a direct dialogue with young people and business practitioners in Purworejo, Central Java (24/5/2024). In a dialogue held in the Angudi Laras Credit Union office hall, Rena, Verena Devi Andini's nickname, revealed that she was a young woman from Purworejo who was a student. However, she also manages a culinary business and works in a Credit Union office.

 

 

 

 

She manages a fried chicken culinary business with the ‘Lapak Chicken’ brand located in Purworejo. The spirit of business has emerged since high school by implementing the ‘just tip’ model, or small tip for entrustment services. It is still simple, namely when she goes to Yogyakarta or other cities she posts stories or statuses on social media and opens up opportunities for people to order goods or food.

 

 

In 2020, it will be a new step to start a culinary business based on fried chicken. She admits that there are many competitors in this segment, but she believes in her choice by developing marketing strategies, networks, and the uniqueness of the menu she markets. From her marketing strategy, she maximizes social media for promotions, greeting customers, and documenting her business. From the network, she takes a personal approach to customers, and communities and enters online applications. Meanwhile, from the menu, she highlighted the various toppings and chili sauces on the menu. Rena's entrepreneurship has not only provided income for herself but also opened up employment opportunities for other people, where currently she has two employees working for her. Rena's important note for students in starting and managing a business is to be brave and to fight the laziness.ote for students in starting and managing a business is to be brave and to fight the laziness.

 

 

On another occasion, the students also learned about the Angudi Laras Credit Union which was explained by Dyah Siwi Restuningsih, one of the administrators. She said that the Angudi Laras Credit Union was initiated by GKJ Klasis Purworejo (Javanese Christian Churches group in Purworejo regency) as a means for Economic Empowerment of the Congregation and Community. Starting on January 3, 2011, with  28 people and the capital less than 3 million, however currently it has 1.300 members with assets of around 12 billion rupiah. With the motto 'tuwuh' (grow), 'ngrembaka' (develop) and 'munpangati' (useful), CUAL is determined to build a quality life together.

 

 

With this dialogue, students will gain more insight into the world of work, and understand the challenges that exist whether they are workers or starting a business. Especially for female students, this interaction and dialogue can encourage and open their horizons, become learners, and consistently improve their quality. So the question is whether students can become owners of an entrepreneur? It turns out that they can! ***


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